Pricing Under the Microscope: Algorithms, AI, and the New Scrutiny of Pricing Practices
As algorithms, AI, and other data-driven tools transform how companies set prices, optimize revenue, and compete, they are attracting scrutiny from regulators and Congress, as well as antitrust enforcers including the FTC, DOJ, and state AGs. Wiley attorneys Nick Cheolas, Ian Barlow, and Peter Rechter are joined by Bates White economist Zenon Zabinski, and Alexander MacKay, associate professor of economics at the University of Virginia, to discuss the economic, legal, and policy issues surrounding modern pricing technologies. Drawing on academic research, economic analysis, recent enforcement developments, and emerging policy debates, the panel will explore how these tools are reshaping markets and what companies should consider as they navigate growing government attention to their pricing practices.
