Class Action Trends: Website Tracking Pixels and Video Privacy Protection Act (VPPA) Claims

Nearly 100 class actions have been filed against companies whose websites offer video services to consumers and that use tracking pixels to track consumers’ video viewing activity. The use of tracking pixels is an extremely common practice, which presents a significant litigation risk to a broad swath of companies. This webinar covers a discussion on the background of the VPPA and the current wave of class action litigation, companies’ underlying practices and protective measures they can implement, and potential litigation strategies.